No. 010 is built around agarwood, also known as oud or aloeswood. It has a long history in incense and perfumery across Japan, the Middle East, and Southeast Asia. This version is rich and smoky, with a smooth, resinous base and a deeper presence than most in the lineup. Ideal for those who prefer a stronger, more full-bodied fragrance.
Details
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Origin: Awaji Island, Japan
 
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Materials: Natural agarwood powder, makko (tabu no ki) powder, water, and trace botanical resins for binding and balance
 
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Length: 5.25 in (13.3 cm)
 
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Burn time: ~20 minutes per stick
 
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Quantity: 50 sticks per box
 
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Sustainably produced in small batches
 
- Stick color: navy blue
 
How to Burn
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Light the tip until it glows, then gently blow out the flame
 
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Place in a heat-safe holder and let the fragrance unfold
 
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Best suited for these holders: Square, Tall Water Drop, and Pebble
 
 
About the Packaging
Each IYÉ incense box is crafted to be as durable and refined as a traditional wooden case while remaining fully sustainable. The thick paperboard is made from recycled materials, including milk cartons and high-grade paper collected from homes and factories.
In Japan, beverage cartons are made from exceptionally pure pulp, often called “honor paper,” a phrase that reflects respect for good materials. Once the incense is finished, the labels can be removed, and the box repurposed for keepsakes, matches, or regifting.